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My neighbor used to walk into work every Monday morning raving about some new restaurant that had opened downtown. "The line is out the door," she'd say. "You can't get a reservation for three weeks." A few years later, I discovered that restaurant's parent company was publicly traded — and it had doubled in value since she first mentioned it. I missed that one. But I remembered the lesson. It's called "invest in what you know" — and it's one of the most famous pieces of inve